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Optimize Your Potential

Helping top athletes and driven humans excel.

Training Program
Training eBooks

High-Performance Mental Training

Improve Faster

Helping you achieve desired results.

Succeed at Events

Helping you compete like you're capable of.

Thrive in All Areas of Life

Helping you thrive across the board.

Ready To Be Better Than Ever?

This one-of-a-kind training is for those who want to achieve excellence in their sport performance or fitness.

You'll get: journal prompts, mental strength challenges, book suggestions, athlete check-ins, personal development drills, exclusive tips, thought-provoking questions and MORE.

This QUICK and PROVEN training will be delivered to you straight from an app on your phone! You won't find anything else like it.

Expedite your results and accomplish your biggest performance goals ASAP.

  • Improve Preparation for Events
  • Develop Grit
  • Expedite Personal Growth
  • Boost Confidence
  • Increase Self-Awareness
  • Strengthen Your Purpose
  • Manage Stress/Fear/Anxiety
  • Enhance Focus
  • Refine Your Habits
  • Gain Composure and Adaptability
Try 10 Days For FREE!!!!
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Are You Driven For More?

If you are aiming for peak performance in sport or life, you're right where you belong. Welcome.

We know that in order to accomplish great feats, we must be focused, adaptable and perseverant.

We see people fall short, waste their potential and become stagnant because they aren't training their minds. We're different. We want MORE out of ourselves.

I’m Dawn Fletcher, the CEO and head coach here at Driven Mind. I'm obsessed with helping you become better in EVERYTHING that you do.

I’m a CrossFit Level 3, Certified Strength and Conditioning Specialist with a Master’s Degree in Kinesiology and a specialization in Sport and Exercise Psychology.

I’ve coached more than 20 CrossFit Games Athletes, Olympic and National Level Competitors, Marines, Entrepreneurs, Doctors, Coaches and thousands of others to championships and MAJOR life achievements over the last 15+ years.

I'll do all that I can to make sure you perform and become your very best.

Learn More

Testimonials

“Working with Dawn was one of the best things I did in preparation for getting back to The CrossFit Games. It was the ability to do that mental battle that gave me the edge in Regionals.

I am very grateful for her support as I worked to get back to the Games for the 7th time!” Christy Adkins, 8x CrossFit Games Competitor

"I have always been a competitive person but it wasn’t until I discovered Dawn that I started learning how to hone in that drive and dedication into constructive steps to achieve my goals. I can’t wait to see how mental training can bring me closer to my fullest potential in the future.” - Tudor Magda, 4x CF Games Athlete

"Dawn has continued to provide me with tools that have shaped my athletic performance. She has continued to support, challenge, and shift my mindset; to help me bring out my true potential." Jusilla B, Weightlifter, CrossFitter, Badass Business Owner 

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Best-Selling Downloads

The Mental Prep Guide

50 GRIT Workouts

30 Days of Growth – Journal Challenge

Increase Mental Strength eBook

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