20 years helping high-performers achieve ambitious goals.
Big Impact, Real Results
Best Thing I Ever Did
"Reaching out to Dawn was the best thing I ever did. My only regret is I didn't do it sooner. Dawn helped me hone the metal skills that were imperative to my success." - Jill, 29029 Everest Event Finisher
Inspired by Knowledge and Passion
"Dawn spoke with passion and enthusiasm. Every person in the room was fixated on her knowledge. I felt so inspired after. It was an incredible experience overall" - Mindset Workshop Attendee
Immediate Positive Change
"It was great having Dawn speak to our team to help build their confidence. I immediately saw the impact. I know it will help them not just for this year but for the rest of their lives." - Roe, Head Coach
Achieving My Goals
"I've always been competitive, but it wasn’t until I discovered Dawn that I started learning how to hone in that drive and dedication into constructive steps to achieve my goals.” - Tudor, 4x CF Games Athlete
Focused and Purposeful
"Dawn has helped me process my thoughts so I can go into competition focusing on what matters. I love competing and Dawn helps me to remember my why." - Sam, CF Games Champ, 8x Competitor
Prepared To Compete
"As I prepared for the National and World Championship Spartan Races, Dawn was a guiding light for me. I looked forward to our sessions that got me prepared to compete." - Roger, OCR Competitor
Valuable Skills and Lessons
"Since working with Dawn, starting in her mastermind program and through one-on-one coaching, I’ve learned valuable skills and lessons that allow me to a be a more effective leader and teammate." - Chris Rodriquez
Dawn Fletcher
Hi, I’m Dawn Fletcher. I created Driven Mind for those who care about performing at their highest level.
I’m obsessed with helping high-achievers execute, especially when the pressure is real and the expectations are high. I know how much it matters to feel proud of how you show up.
The work here is about success you respect, achievements that are actually fulfilling, and trusting yourself to bring your best when it counts.
For 20 years, I’ve coached some of the highest-performing people in the world, including more than 25 CrossFit Games competitors, top athletes, leaders, business and sport teams, and executives with exceptionally high standards.
My work blends a master’s-level education, extensive certifications, and decades of hands-on coaching, with a focus on performance psychology. I coach, write, speak and lead events, aiming to create a lasting, positive impact.
Driven Mind exists to help you close the gap between where you are and what you know you’re capable of.