About Coach Dawn Fletcher

CEO + Head Coach Dawn Fletcher

I aim to be one of the best, most complete coaches in the world. I know, that’s a bold statement. I’m obsessed with helping driven-individuals reach their fullest potential.

As far as I know, I’m the only coach who has a Master’s Degree in Kinesiology with a focus in Sport and Exercise Psychology, is a Certified Strength and Conditioning Specialist, as well as a CrossFit Level 3 Coach. My niche is mental performance coaching as I believe mindset is the greatest determinant of success.

Over the last 17+ years I’ve coached more than 30 CrossFit Games Athletes, National Champions, Triathletes, Military Service Members, Executives, Endurance Athletes, Entrepreneurs, Doctors, Coaches and thousands of others to major accomplishments.

I own my company Driven Mind, and also currently serve as a 29029 Everesting Challenge Coach, an Ice Barrel Cold Exposure Coach, a Certified XPT Breath Coach and a Mental Performance Subject Matter Expert for Power Monkey.

Credentials

  • MA Kinesiology, Specialization in Sport and Exercise Psychology
  • BA Psychology, Minor in Sport Coaching
  • Certified Strength and Conditioning Specialist | National Strength and Conditioning Association since 2005
  • CrossFit Level 1
  • CrossFit Level 2
  • CrossFit Level 3 since 2015
  • CrossFit Goal-Setting
  • CrossFit Nutrition
  • Creator of The CrossFit Preferred Course “Driven Mind Coaches Course”
  • Head CF Judge, Left Coast Invitational
  • Mental Strength Certified Coach
  • Deep End Fitness Ambassador
  • Wim Hof Fundamentals
  • XPT Performance Breathing Certified Coach
  • Ice Barrel Cold Exposure Coach
  • 29029 Everesting Challenge Coach
  • Power Monkey Subject Matter Expert and Speaker

 

Brief Background

  • Played 3 sports in high school
  • Played 3 sports in college (track, soccer, basketball)
  • Earned a Bachelor’s Degree in Psychology and Sport Coaching from McDaniel College in Maryland
  • Worked as a Personal Trainer, College Soccer Coach and Fitness Director at a global-gym
  • Became a Certified Strength and Conditioning Specialist and discovered CrossFit in late 2007
  • Earned a Master’s Degree in Kinesiology w/ a specialization in Sport Psychology from San Diego State University in 2010
  • Trained individual clients, CrossFit classes, interned at Winning Mind and SDSU’s Strength & Conditioning Facility
  • Started my own coaching and consulting business in 2013
  • Created a popular mental performance blog (Mentality WOD) in 2013
  • Became 1 of the first CF-L3 Certified Trainers in 2015
  • Rebranded to create Driven Mind in 2020
  • Started consulting for The 29029 Everesting Challenge, Ice Barrel and Power Monkey Fitness
  • Currently seeking new challenges and epic life adventures while I run my business out of San Diego California (recently went skydiving, completed an adventure race, swam 1 mile across a channel in the bay, went to an improv course, fasted for 72 hours…)

Contact Me