ABOUT DAWN FLETCHER

I work with high-performers who care deeply about achieving success and feeling proud of how they show up.

For 20 years, I’ve advised some of the world’s top performers, coaching 25+ CrossFit Games competitors, athletes, leaders, teams, and executives with high standards. I’ve spent my career leading people who chase ambitious goals and constant growth, helping them stay dialed in.

My background spans human performance and psychology, and I’m known for coaching the whole system, not just one piece of it. I understand performance is layered and everything is connected. I help you identify what needs to be trained and integrated for the highest ROI, whether that’s emotional intelligence, physical resilience, inner narratives or anything in between.

I came up through sport and fitness training and dove fully into performance psychology after seeing how often results were shaped by what's going on inside.

I’ve coached many of the most ambitious people and they all share the same thing: high standards, pressure, and a deep desire to both win and keep getting better.

I care deeply about leadership and relationship building. Psychological safety is the foundation, and without it you don’t get honest communication, real buy-in, or lasting growth. When people feel supported and connected, they take feedback, stay engaged, and can perform at their best.

My style is personable, passionate, and grounded. I’m obsessed with this work and have been since I was 15. My curiosity keeps me studying, refining, and evolving because I want to be one of the best, most complete coaches and advisors in the world.

I’ve coached for decades on the ground in high-stakes environments, and I’ve taught high-performance for years through writing, speaking, workshops, and masterminds.

I geek out on wellness and resilience protocols, especially sauna and cold plunge culture. For 7+ years, I’ve explored these spaces and shared best practices.

I stay adventure-ready, so you’ll find me skiing, surfing, lifting, mountain biking, swimming, rucking, practicing hot yoga, and saying yes to new challenges. I also consult as a 29029 Everesting coach where I help endurance athletes complete a 36 hour adventure challenge. I love what I do and get to do what I love - never taking it for granted.