About Dawn Fletcher

Hi, welcome!

I aim to be one of the best, most complete coaches in the world. I’m obsessed with helping high-performers reach their fullest potential.

Over the last 18+ years I’ve coached some of the world’s top performers, including; 25+ CrossFit Games Athletes, High-Level Teams, Triathletes, Leaders, Military Service Members, Executives, Ultra Endurance Athletes, Entrepreneurs and thousands of others to major accomplishments.

As far as I know, I’m the only coach who has a Master’s Degree in Kinesiology with a focus in Sport and Exercise Psychology, is a Certified Strength and Conditioning Specialist, as well as a CrossFit Level 3 Coach. My niche is mental performance coaching as I believe mindset is the greatest determinant of success.

I own Driven Mind (DrivenMindTraining.com) a peak performance company, and also currently serve as a 29029 Everesting Coach, Ice Barrel’s Director of Performance and Cold Exposure Head Coach, a Certified XPT Breath Coach and a Mental Performance Subject Matter Expert for Power Monkey.


  • MA Kinesiology, Specialization in Sport and Exercise Psychology
  • BA Psychology, Minor in Sport Coaching
  • Certified Strength and Conditioning Specialist | National Strength and Conditioning Association since 2005
  • CrossFit Level 1
  • CrossFit Level 2
  • CrossFit Level 3 since 2015
  • CrossFit Goal-Setting
  • CrossFit Nutrition
  • Creator of The CrossFit Preferred Course “Driven Mind Coaches Course”
  • Mental Strength Certified Coach
  • Deep End Fitness Ambassador
  • Wim Hof Fundamentals
  • XPT Performance Breathing Certified Coach
  • Ice Barrel Director of Performance and Coaching
  • 29029 Everesting Coach
  • Power Monkey Subject Matter Expert and Speaker

Brief Background

  • Played 3 sports in high school
  • Played 3 sports in college (track, soccer, basketball)
  • Earned a Bachelor’s Degree in Psychology and Sport Coaching from McDaniel College in Maryland
  • Worked as a Personal Trainer, College Soccer Coach and Fitness Director at a global-gym
  • Became a Certified Strength and Conditioning Specialist and discovered CrossFit in late 2007
  • Earned a Master’s Degree in Kinesiology w/ a specialization in Sport Psychology from San Diego State University in 2010
  • Trained individual clients, CrossFit classes, interned at Winning Mind and SDSU’s Strength & Conditioning Facility
  • Started my own high-performance coaching and training business in 2011
  • Created a popular mental performance blog (Mentality WOD) in 2013
  • Became 1 of the first CF-L3 Certified Trainers in 2015
  • Rebranded to create Driven Mind, LLC in 2020
  • Started consulting for The 29029 Everest Challenge, Ice Barrel and Power Monkey Fitness in 2021
  • Began focusing on speaking engagements, consulting, events, masterminds and retreats in 2022
  • I’m currently seeking new challenges and epic life adventures while I run my business out of San Diego, California (recently went skydiving, completed an adventure race, swam 1 mile across a channel in the bay, went to an improv course, fasted for 72 hours…)

Contact Me


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