Bio For Press Use

Dawn Fletcher is a high-performance coach who’s obsessed with helping driven humans and athletes reach their greatest potential. She strives to be one of the most complete coaches in the world.

Over the last 17+ years she’s coached some of the world’s best athletes and top performers; over 30 CrossFit Games Athletes, National Champion Gymnasts and Weightlifters, Endurance Athletes, Military Service Members, Executives, Entrepreneurs and thousands of other high-achievers.

Dawn is a trusted Certified Strength and Conditioning Specialist, a CrossFit Level 3 Coach, who has her Master’s Degree in Kinesiology with a specialization in Sport Psychology. Her niche is mental performance coaching as she believes mindset is the greatest determinant of success.

She owns her company Driven Mind ( and currently also serves as a 29029 Everesting Challenge Coach, an Ice Barrel Cold Exposure Coach, a Certified XPT Breath Coach, a 02x Human Performance Specialist and a Mental Performance Subject Matter Expert for Power Monkey.



1 of The Top 30 Most Influential Health Bloggers


“If you’ve ever engaged in a pursuit to get healthy before, you probably know how much of this venture comes from your mind. When you are able to start thinking like a healthy person, you are also able to start acting more like one too. By reading “MENTALITY WOD,” you can get your mind in the right place to inspire and motivation the next steps you need to take toward an overall healthier lifestyle.”


1 of The Top 5 CrossFit Sites


“The Mentality WOD website focuses on the mindset and psychology aspects of CrossFit. Coach Dawn Fletcher provides great information on how to improve your strength, conditioning, and mindset. With an improved mindset, you can improve your performance and take your training to the next level.”



1 of The 50 Best CrossFit Blogs

From: WODHopper

“Mentality WOD provides a phenomenal array of CrossFit advice. The blog helps athletes control their mentality and motivation in order to drive improved results. It’s a creative take on CrossFit blogging and an excellent resource for athletes who want to break through to the next level. MentalityWOD also provides coaching and an online program.”


1 of The 10 Best CrossFit Blogs


“Mentality WOD is one of the most respected fitness blogs on the ‘net with coaching, ebooks and a blog to get you in the right mindset. Run by Dawn Fletcher – world-famous CrossFit writer – this blog focuses on how the right mentality can help you flourish and thrive.”



1 of The 63 Must-Read Blogs


For the 3rd year in a row MENTALITY WOD was named 1 of the best Health and Wellness blogs to follow by, a website dedicated to helping people live their healthiest lives.”


1 of The 15 BEST CrossFit Blogs You Need To Be Reading


“A great blog for getting in the proper fitness mindset. Fitness is more than lifting heavy weight. MentalityWOD helps you strengthen your mentality.”

1 of The 15 Must-Follow Health and Happiness Blogs


In the Health and Wellness category, MENTALITY WOD was 1 of 15 top blogs, and had this to say, “Taking a cue from CrossFit’s workout of the day, this site publishes quick and actionable “workouts” to improve your thoughts, feelings, and attitudes. The blog’s founder, Dawn Fletcher, is a firm believer that improved mentality will lead to better performance, whether it be in the workplace or on the playing field.”


1 of The Top 25 Best Fitness Blogs

From:, a healthy lifestyle site named MENTALITY WOD 1 of the top 25 Best Fitness Blogs in the World, saying “This blog by coach Dawn Fletcher is about the mental aspect of fitness with a special focus on CrossFit. MENTALITY WOD also touches upon the four major components that impact your mentality – sleep, nutrition, relationships and life-balance – for a well-rounded healthy lifestyle.”


1 of The Top 5 Blogs For A Healthier Happier Life


“We focus on our clients exercising their bodies but we should also have our clients focus on exercising their mind too. That’s where Mentality WOD comes in. Taking a leaf from the CrossFit’s workout of the day book, this site publishes quick and actionable workouts to improve your thoughts, feelings, and attitudes. The blog’s founder, Dawn Fletcher, is a firm believer that improved mentality will lead to better performance, whether it be in the workplace or on the playing field.”

1 Of The Best 110 Fitness Bloggers

From: Naked Nutrition

“Mentality WOD is authored by Coach Dawn Fletcher, who has been recognized as one of the “Top 30 Most Influential Health Bloggers.” It’s the ultimate resource for everything related to the mental aspect of fitness, performance and CrossFit, and offers hundreds of free posts to help you achieve whatever fitness, performance or life goal you are going after.”

Best and Most Inspiring Personal Development Blogs

From: GuidedMind.Com

“Dawn Fletcher is all about teaching you how your mentality impeach everything in your life. She shares her insights about personal growth, mindset and mental strength, as well as performance psychology to help you achieve the best possible results in the shortest span of time.”


1 of the Top 60 Must Read Health Blogs


“Dawn Fletcher coaches top-level CrossFit athletes not in strength technique or athletic conditioning, but in leveling up their mental toughness. Fletcher believes that success in the gym comes from cultivating a positive attitude, self-confidence, and a can-do sprit that celebrates achievements, takes challenges in stride, and reframes failure as something that can inspire the next success.”


One Of The Top 14 Must-Read Fitness or CrossFit-Related Blogs

From: Sweat RX Magazine

“All things of the mind, and how to deal with the intense side of training and sport.”

60 Must-Read Health, Fitness, and Happiness Blogs


“Lots of focus is spent on exercising our bodies, but what about our minds? That’s where MENTALITY WOD comes in. Taking a cue from CrossFit’s workout of the day, this site publishes quick and actionable workouts to improve your thoughts, feelings, and attitudes.The blog’s founder, Dawn Fletcher, is a firm believer that improved mentality will lead to better performance, whether it be in the workplace or on the playing field.”



Top 101 Self-Improvement Blogs That Help You Thrive

From: 99

“MENTALITY WOD is the blog by Dawn Fletcher, a fitness expert with 10 years of industry experience. What makes MENTALITY WOD a highly useful resource to find information on fitness, health, and exercise, is that it’s created to help you develop a powerful mentality so that you can accomplish anything you want. On MENTALITY WOD, you learn to train your mind and achieve all your fitness goals. The site is packed with practical and authentic content and thought- provoking coaching – a must for both beginners and advanced fitness enthusiasts.”


Podcasts + Interviews

Featured on SheThrives Radio

“Dawn Fletcher is a peak sports performance coach who specializes in mental development and the founder of Mentality WOD; a site that helps athletes excel in training and competitions.  She’s coached more than a dozen athletes to The CrossFit Games and many others to championships, podiums, and elite competitions.

She has a Master’s in Kinesiology with a focus in Sport Psychology, and is a Certified Strength and Conditioning Specialist with a Level 3 CrossFit Certification. Whether you are training or in the gym at all right now or not, you will absolutely get something from Dawn’s perspectives on facing failure, playing with fear, getting uncomfortable, how to make the process more valuable (and exciting) than the result, + so much more.”


Featured on Best Hour of Their Day

Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a show dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best coaches in the world, fitness entrepreneurs, industry leaders, and more.


Featured on LionHeart Radio


“Dawn Fletcher is the founder of Mentality WOD.  She has over 10 years of coaching experience and has had almost every job in fitness and received every fitness certification.  Through Mentality WOD, Dawn shares her insight about mindset, personal-growth, mental strength and performance psychology to assist athletes achieve the results they desire. Host, Rick Alexander, chats with Dawn Fletcher about her company and how she helps motivate highly driven athletes reach their performance goals.”


Featured on Brute Strength Podcast

From: Brute Strength

“Dawn Fletcher, mental performance specialist and Mentality WOD owner, helps her athletes conquer their minds while improving both performance and life. In this episode, she shares about her experience combating anxiety and panic attacks, along with the fundamentals of mindset training. She also discusses her methods for improving awareness and tips for setting and managing appropriate expectations for yourself. She says, “Awareness is the foundation for personal growth.”


Featured on Active Life Podcast


Maximizing Performance Through Mindset: “Dawn Fletcher is an absolute savage when it comes to making athletes and high achievers better by building an indestructible mind. In this talk with Dawn we get into topics from how to approach difficult conversations to why effective mindset can make the difference between 30+ spots in the final standings of the CrossFit Games for an athlete.


Featured Speaker at the 2018 Gym Owner’s Growth Summit

From: 321 Go Project

Dawn Fletcher has recently been named “1 Of The 30 Most Influential Health Bloggers” and her site, MENTALITYWOD.COM is recognized as a “1 of The Top 5 CrossFit Websites.” Dawn is a Certified Strength and Conditioning Specialist and CrossFit Level 3 Coach, who helps driven individuals maximize their potential, so they can perform at the top.”


Featured on the Better Than Yesterday Podcast


“Dawn’s story of finding her purpose in the blend of psychology and physical performance is so interesting. We talk about mental toughness from the perspective of being mentally tough as an athlete and being mentally tough every day. Dawn offers great advice for facing anything that comes your way.”



1 of 30 Speakers at The Women’s Strength Summit


30+ of the best female fitness, nutrition, and mindset pros came together in an online event called the Women’s Strength Summit. Dawn speaks alongside other amazing leaders like Jill Coleman, Jenn Sinkler, Dr. Prime, Emily Schromm, Julie Foucher, Diane Fu, Jenny Labaw and more


Featured on The Better Humanology Podcast


“Her fire and passion show, and I love it!  Dawn works with athletes who want to perform their best in the sport of fitness. She also writes on many topics like reducing life stress, improving relationships, increasing motivation, and living into your purpose. And we cover a lot of these topics in this podcast episode.”



Featured Webinar w/ Chris Spealler about The Mental Game of CrossFit

From: YouTube

“Talking about the mental battles we all face and helping athletes prepare for the 2016 CrossFit Open. Listen to this webinar, by watching the youtube video to hear what Chris Spealler, John Kim (the angry therapist), and myself have to say! Lots of tips in this discussion.”


Featured on The Big Red Express Podcast


“Robbie is back and his interview with MENTALITY WOD coach/owner and founder Dawn Fletcher is finally here! They talk about one of the most important things not just in CrossFit but in athletics all over the globe, the mental game. A great insight to how the mind works, and how mind over matter isn’t as easy as you may think.”

Featured on The Airborne Mind Podcast

From: Airborne Mind on iTunes

“Some things we chat about in this episode: Managing fear and other emotions we sometimes hate to experience – and training yourself to bounce back within seconds + Measurable ways to assess your mental strength + Tools you can use to push your end limits in every workout”


Image result for barbell shrugged

Featured on The Barbell Shrugged Podcast

From: – Available on iTunes

 “MENTALITY WOD’s Dawn Fletcher explains how to improve your workouts and how to perform better during competition by building confidence and learning to relax.  Don’t miss episode 2 of the Barbell Shrugged Interview Series.”


Featured on the Doc and Jock Podcast

From: iTunes Doc & Jock Podcast  and Athlete’s Potential

Episode 28: “If you haven’t looked at the mental side of performance then this podcast is for you. The mental approach to sport is huge, yet often neglected.  Dawn has combined her passions for sport, Crossfit, and psychology into MENTALITY WOD, a platform where she helps CrossFit Athletes and others, realize their full mental potential.”



Featured on the Old Swole Podcast

From: iTunes Old Swole Podcast and

 “Dawn Fletcher of MENTALITY WOD joins to discuss mental strength in fitness, CrossFit and life. We discuss her own journey into fitness and the Mental Edge Program she has developed for athletes.”


Featured on The 4th Pull Podcast

From: The 4th Pull

“Dawn Fletcher is the founder of  She has her masters in sports psychology, she is a CSCS trainer and CrossFit Level 3 Coach. She has helped numerous CrossFit Games athletes improve their mental game. She also works with everyday athletes to help them accomplish their goals and become better athletes.  When it comes to the mental game of a competitive exerciser Dawn Fletcher is the best. In this episode we dive into tips and tricks to help the everyday athlete.  We speculate on what makes Rich Froning such a good athlete and we talk about how coaches can help athletes complete lifts and perform better through positive self talk and reflection.”


Published In

Featured 3x in The CrossFit Journal



Featured on The CrossFit Games Site


“The goal of the CrossFit Games is to see which athletes and teams are the fittest in the world.  I believe that the Games are more than just a test of physical fitness.  It is a competition of the most important aspect of all, a single facet that is not listed as one of the 10 components of fitness. The biggest test of the CrossFit Games is mental.”


Regularly Featured Articles in



Featured in BoxLife Magazine


“Dawn Fletcher, MA CSCS CrossFit Coach is a Fitness and Sport Performance Coach who is committed to helping people get the most out of themselves. As the founder of, her passion is helping people get to the next level, by teaching them how to improve their mentality and fitness. She removes the psychobabble and nerdy talk often found in sport psychology and gives you only the most important strategies to help you improve in every area of your training and life.”


Featured Articles in WOD Talk Magazine



Article on

From: Buzz Feed

“BuzzFeed Life spoke with Dawn Fletcher, CSCS, CrossFit coach and creator of MENTALITY WOD and came up with 17 ways to build up mental strength and give your body the workout you’re totally capable of. You can do this.”


Featured Interview in The Athlete Daily


Featuring an interview with tips to get your mind right, and how to prepare for an upcoming workout


Featured Articles on


To feature Dawn in your podcast, publication or media, head to the contact PAGE