"Sometimes when you're competing you start to put additional pressure on yourself. Dawn has helped me externalize these thoughts so I can process them and go into the competition focusing on what matters. I love competing and Dawn helps me to remember my why." Sam Briggs, 2013 Fittest on Earth, 8x CrossFit Games Competitor
"Dawn is a GURU. She's helped me in all aspects of CrossFit. She gives me confidence that I can keep going and is teaching me how to enjoy the journey. I highly recommend Dawn's teachings and services. I'm going up to the next level in training and more importantly life. I really love her style and care."- Vic McQuaide, Master's Athlete - 3rd at 2019 CF Games, 4th in 2014 8th in 2015
"One of the biggest adaptations we see in CrossFit is mental. I knew I needed this more than anything and sought coaching with Dawn Fletcher. I have become much more aware of where my mind is during WODs and this has made a HUGE impact on my performance. I look forward to continuing to work with her as I work toward my goal of competing in the CrossFit Games!" - Miranda A, CrossFit HQ, Games Team Competitor 2014 & 2015
"My biggest challenge with CrossFit had always been a struggle with the mental game. Dawn helped me realize that anything's possible when you let your body stop you, not your mind. I am forever thankful for Dawn and her guidance. One of my biggest weaknesses used to be the mental aspect of competing. This year, it was no longer a weakness thanks to Dawn. If it wasn't for her and all the training we had done prior to the regional, I wouldn't have been able to handle certain situations this year." - Dani Horan, Champlain Valley CrossFit, 5x CF Games Athlete
“My mental game has been my biggest limiter since I started competing in sports at a young age. I have always been a competitive person but it wasn’t until I discovered Dawn that I started learning how to hone in that drive and dedication into constructive steps to achieve my goals. I can’t wait to see how mental training can bring me closer to my fullest potential in the future.” - Tudor Magda, #1 Fittest Teen in his age division in 2020 and 2018, 4x CF Games Athlete
-Emma Cary, 16th Fittest in 2021 CrossFit Games
"When I first got injured, I kept stressing about "getting back to where I was". Dawn has helped me embrace that I am a different athlete now with richer experiences and stronger mental and physical health than ever before. I am very grateful for her support this past year and also very grateful to be embarking on my 8th CrossFit Games season." - Christy Adkins, 6x CrossFit Games Competitor
"Without Dawn's help I definitely wouldn't have been able to change as an athlete, I felt like I had plateaued. What she was able to help me do, is go from the top 100 in the world, to the top 3. If you're looking to improve your mental side of CrossFit, contact Dawn. Dawn's ability to help me get the most out of each workout has had such an impact on me as both an athlete and a person." I would highly recommend this coaching for any serious CrossFit Athlete." - Bruce Young, Masters Athlete - 3rd at 2021 CF Games, 3x Games Competitor
"Thank you Dawn for helping me get through arguably the toughest year of my career to date. Navigating through injury and keeping my mind as strong as possible. I would not have been able to do it without you." Meg Reardon, 2x CrossFit Games Competitor
- Kristjahn Boyd, CrossFit Competitor, FireFighter and 1st in US Fire and Police CrossFit Championships
"Dawn helped me a lot in my preparation for the 2018 Crossfit Games. I wanted to improve some things in my mental preparation and the homework and reading she gave me helped me realize that I wasn’t always focusing on the right things. I started immediately to change words in my life like "I have to, it is hard.." etc. Having her by my side helping me focusing on what I CAN do instead of what I can't and to trust my abilities was a big game changer." - Carol-Ann Reason-Thibault, 5x CrossFit Games Athlete
"Dawn changed me! I never want to go back to being that anxious, miserable competitor that I was. 3rd Place in the 2021 CF Games would not have been possible without the mindset training I did with Dawn. I know that without a doubt I was much more confident than I would have been. I was able to have a blast competing for the first time too!" -Rose Wall, Box Owner, 2x Games Athlete
View Coaching Options HERE
"During the 2019 CrossFit Games, The Central Beasts used Dawn Fletcher as an integral tool on their way to 5th place in the World. She helped us approach each day with focus and hold onto the values that made the team successful. No doubt we gained the mental edge through Dawn's conversations with the team." - Central Beasts, 5th place 2019 CF Games
" Dawn has completely, totally changed my life for the better. She has helped me learn how to better cope with disappointment, she's helped me become mentally stronger, and helped me believe in my abilities more than I ever have. Her unwavering support and belief in me makes me feel more confident in myself and my abilities. I trust her 100% and it's really awesome to work with a coach who makes me feel like a priority. I appreciate her much. "- April L. 2x CrossFit Games Masters Competitor
"Dawn has helped me see the true value in myself as an athlete and as a business owner.I've had my share of coaches, but Dawn by far is one of the best. Most coaches work on coaching external factors while dawn has changed the game by focusing on internal values. She has continued to provide me with tools that have shaped my athletic performance. She has continued to support, challenge, and shift my mindset; to help me bring out my true potential." Jusilla B, Weightlifter, CrossFitter, Badass Business Owner
"Dawn has really helped me start really believing in myself as an athlete for the first time in my life, but also in accepting myself, in all of my seasons. My values are clearer than ever, I am practicing more compassion with myself and more curiosity with life than ever before, both as an athlete and as a human; and am finding more joy in my training and competitions than I ever have.I feel more self aware and more able to give myself grace and take the foot off the pedal if it’s what my soul needs, yet I’ve also learned there is no f*cking ceiling and I’m capable and so deserving of living to my fullest potential!! So damn grateful for our work together so far" -Amanda Hill, Weightlifter, CrossFitter
"You can only go as far physically as your mind will allow. Training with Dawn helped me push even further as I was preparing for Seal Training." - Kyle C, Navy Seal, CrossFitter
“Dawn helped me get 3rd place at The 2017 World Police and Fire Games. I love working with her; she’s incredibly knowledgeable, down-to-earth and we have a damn good time together. As a coach, and a box owner, regular sessions with her is one of the best things I do for myself.” - Tony A, CF Master’s Athlete, Box Owner
- Krista Schmidt, CrossFIt Box Owner and Finisher of SEALFIT Kokoro 50 Hour Crucible
"My biggest setback has been my mental edge in the sport. I know I'm good enough to be one of the best but I am just not able to reach my true potential and bring my A game day in and day out. Dawn has helped me redefine my purpose in the sport. She helped me in building courage and resilience. I am grateful for reaching out to Dawn and I can't wait to explore more with her." - Mahesh Mangaonkar, Professional Squash Athlete
"Working with Dawn came at just the right time for me. Dawn helped me to see that taking care of myself and my training is just as important as taking care of my members. She helped me believe in myself as an athlete and a person. She helped me see that I am more than just my scores on a workouts and reminded me why I started this sport that we all loves so much! Dawn is so easy to talk to and open up to. Thanks to Dawn I am more calm, open and focused in my workouts and I know it is just me against myself. Thank you Dawn for returning the balance I was missing in my life!"
- Kirsten Pedri, 2x CrossFit Games Athlete
View Coaching Options HERE
"I knew I needed to step my mental game up after the Open this year to get to the next level, which is when is when I reached out to Dawn. She has helped grow and embrace change, not only in CrossFit but my every day life. Dawn has helped me in so many ways already, from changing my mindset before, during, and after training/competitions which has only invigorated my performance. Dawn is not only my coach but I now consider her a friend, who has given me endless advice and support through some tough times. I am so excited for our relationship to continue to grow and keep improving my mental game from the one and only, Dawn Fletcher." - Casey Dolan
"I have been a competitive athlete in various sports for my entire life, and have always known that your mental game played the biggest role over skill and talent. Each year I would find a new hole in my game and I would work at improving it. In this past year, I knew it was time to tackle what was going on between my ears. After working with Dawn throughout the past year, I realized that what she had to offer played more into my entire life, than just my competitive career. I utilized her mental strategies to improve not only my performance, but my personal relationships, my business, and just my normal, everyday life.Dawn's support throughout the year was imperative. She was there when I needed her most, and when things seemed under control, she still found ways to help me become a better athlete and person. Dawn's coaching over the past year, is one of the best decisions I have made for myself - Taryn Romanowich 7x CrossFit Regionals Competitor, Canada East
"Dawn really helped me be fully present, prepared, confident, and excited to practice being resilient and adaptable at my first 3-day in person individual competition. When things went wrong or not according to plan, I was able to react calmly and pivot. I surpassed my expectations in terms of placing but more importantly, I am incredibly proud of my mindset throughout the weekend." - Layla Bartoff, Athlete & Badass Mom
"As I prepared for the Colorado Spartan races, National Championships, and World Championships, you were a guiding light for me. I looked forward to logging my progress for you to review and meeting with you every other week. I greatly benefited from your insight and suggestions. Even though you do not come from an Obstacle Course Racing background, you expertly carried over your advice and experience to my sport. Along the way, I felt prioritized, cared for, and supported. Thank you so much, Dawn. I’m excited to see your success as a coach and positive light in the world of sport!" - Roger Earle
"Dawn has helped me simplify my life, prioritize what's important, and stay on track when major obstacles come along. I am so thankful for her and our relationships. She has been such an influence on my life and has brought me closer to God. What I love most about working with Dawn is that she is someone who calls me out on my BS, she holds me accountable, challenges me, and is someone I can trust and rely on. I know she wants what's best for me. " - Taylor Galadyk, CrossFit Games Athlete and Marine Corps Veteran
I've been using Dawn for mindset and personal growth coaching for over a year. Her way of coaching resonates with me, because I really believe that a great coach takes into account an athlete as a whole person. Dawn helped me identify my why and gave me actionable practices and skills to lean into the processes that help me be in alignment with my values and goals. Her monthly mindset training program has been so helpful in getting clear with what I want, what's important to me, and keep moving towards the athlete that I want to be." - Ashley Meyers, Ultra-Runner, CrossFitter, Business-Owner
"As a strength and conditioning coach I consistently use physically challenging training sessions to mentally challenge the athletes I work with. The mental training tips I give them to deal with the stress of training and competition come directly from Dawn of Mentality WOD. They want to be the best so I'm giving them the best information from a trusted source. Personally, I use them as well being a strength athlete turned CrossFitter. I wouldn't be where I am at today without Dawn's help." - Wendell R, Assist Strength Coach at USC
"Dawn and her coaching are one of a kind. She has helped me to heal, lift and develop my mindset in so many ways by teaching and guiding me to own, be proud and feel worthy of my goals - acknowledge and accept my challenging feelings and emotions and channel them in a productive way - accept and welcome struggle and failure in order to chase extraordinary goals and achievements. Dawn’s lessons and strategies help me in the gym, in business, in my relationships and everything in between." - Hannah Henley, Owner CrossFit Roar
"Reaching out to Dawn was the best thing I ever did. My only regret is not doing it sooner. Dawn helped me hone the metal skills that were imperative to my success at 29029 Everesting. Her support before, during and after the event helped me stay focused and reach my ultimate goal. Dawn has legitimately changed my life and the way I process challenges for the better. If you want a kick ass coach who helps you do the work to get where you want to go, contact Dawn!" Jill F. Bad Ass Finisher of 1 of the toughest events in the world
"I reached out to Dawn because I knew at some gut level that my greatest obstacles were mental, it was one of the best decisions I have EVER made. What Dawn offers is not a “hack” or trick – it’s a process, it’s work, but the payoffs are priceless. It is absolutely the crucial piece that has been missing from my training--and my life—for years. Dawn is wise beyond her years, compassionate, supportive, very informed, creative, fun and engaging, and has a gift for reading the people she’s coaching: when fear still nearly got the better of me the night before my big event, Dawn knew EXACTLY what advice to offer me--like she was channeling some higher powers--and is THE reason I got on the blocks and accomplished the goal I'd set for myself.
I'm a changed athlete and person. I approach my daily wods like someone I don't even recognize, with mindfulness, purpose, a basic strategy and what-if back up strategies and, most important for me, courage. And, I'm already using what I’ve learned to take on a project outside of athletics." John Quinn, silver medalist, 200 meter butterfly (55-59 years) IGLA
I originally hired Dawn to mentor me after graduating with my Masters in Exercise Science, as I knew she had vast experience in the coaching field. Little did I know that she would help me recover from two concussions, assist me in my new job as a personal trainer, and now as an athlete as I begin competing in Crossfit events. It's been a crazy year and I'm so grateful for Dawn's guidance, compassion, and ever-present positivity. She is truly a life changer!" - Sarah B. CF Athlete and Trainer
"I would highly recommend working with Dawn to improve your mental game, whether you are a competitor or simply looking to get the best out of yourself and working past performance hurdles. What you learn will also carry over into your life outside of the gym. As a long-time athlete/competitor, Dawn has helped me gain greater clarity and focus on why I choose to train for competition. Dawn has helped me release my death grip on striving for perfection and the stresses that come with it. By learning to be my best cheerleader, versus harshest critic, my focus on achieving balance as well as the daily positives and opportunities that come from my training, and outside the gym, has resulted in increases in my performance. I have found greater enjoyment in my training that would not have otherwise been realized on my own. What Dawn has taught me has also enabled me to be a better coach to my members, helping them with the mental aspects of their training." - Kristine H, CrossFit Games Masters Athlete
"This year, my Coach and I agreed that my training was where it needed to be, but I was struggling to express my abilities on the competition floor. So I bit the bullet and started working with Dawn, it has been a game changer! Not only is my training going better than ever, but at my last competition my performance was vastly improved! Not only did I learn something, but I was able to pass on what Dawn was having me work on to my Coach and he was able to put it into my programming as well." - Khristin Allen IF3 World's Competitor and CrossFit Athlete
"Since I started working with Dawn, I've been able to identify and learn more about my self, create my identity and understanding what is important to me. I can be content and ambitious at the same time and with her help and God's never ending guidance in my life I feel more fulfillment in living a life of service to others through what I love ( fitness ) and being grateful and just keeping things in perspective." - Andrew Leota, Rugby Athlete and CrossFitter
"Choosing to work with Dawn has been by far, one of the best decisions I have made, ever!! I have not been this happy, personally, professionally and athletically in a very long time.I began loving my time in the gym, developed set intentions before each workout and acquired a different mindset in my professional and personal life. Dawn has been a game changer in my life. She has been instrumental with pushing me beyond my comfort zone, gave me confidence to make life changes and emphasized the fun aspect of the journey.!" - Mona Shay
"Working with Dawn helped me learn so much about myself. Before, I was constantly worrying about things that where outside of my control and it negatively affected my performance. Now, I feel I have a better idea of my state of mind and my mood before going into a WOD. I am able to use whatever emotions I have at the time to help me through the workout. I am able to focus much more on training and getting stronger!"- Mike B, Caged CrossFit
"Prior to working with Dawn, I struggled with various ups and downs as an athlete with training and competing in CrossFit. As a result, it also influenced and affected my life outside the box, e.g. family, friends, relationships, work. Since working with Dawn I've learned to take the time to look at situations as an opportunity for growth and in turn, my performance and focus in training/competing have greatly improved, and I've also developed more meaningful relationships with others, having a more balanced life. I love that Dawn challenges me both physically and mentally to get outside my comfort zone and it's never in a pushy, annoying, nagging manner that would turn me off completely. Dawn has changed my life and my relationships. I am very grateful to have Dawn in my corner through all the triumphs and tribulations that I've experienced " - Virginia Ki, Full Metal CrossFit
"I originally started working with Dawn to help get a mental edge on competitors which I struggled with. Dawn has helped me see bigger picture, to focus on smaller feats that come together for a bigger one, in motocross she's helped me love to ride and give it all even throughout practices again. I love her positivity and how she does all she can to help me." - Connor Mullinex, Pro Motocross Athlete
"I now know that there is more to me other than competing and working out. I know that it’s OK to have goals, but those goals don’t have to be what I solely live, eat, breathe and sleep. I’m learning that there is always an “AND” to situations. It’s never just as is or one way.Dawn LISTENS to me. She helps me, according to me. She has taught me to embrace my “wiring” and work with it, not against it.I originally hired her because I wanted to get mentally stronger around skilled movements in CrossFit....man did I get A LOT more than that:)I’m so glad I reached to Dawn - She has changed my outlook not only in the gym, but in life" - Jamie Justin, CrossFit 8 Mile
"Dawn got me to see myself for who I truly am. I needed to see myself not for other peoples expectations, Not for where I feel I should be but to see my weaknesses for great areas to improve self and my strengths as also areas to improve and refine.I had a self imposed Ceiling- My ceiling is nowhere in sight now. Dawn has been such a gift to me." Patrick Haverty

"Its amazing... I am seeing all the good, my mindset has really improved overall and it seems like there is a ripple effect with my whole life. Honestly I thank you so much for all the mental strength you showed me that I have, I am so impressed with the 1 on 1 coaching! Thank you thank you thank you thank you thank you!!" - Vincent Neirgarth, The CrossFit Side
"I originally wanted to work with Dawn to help me get mentally prepared for some big weightlifting meets. She definitely helped me prepare for those, but, more importantly, she has helped me cope with some major personal traumas in my life. Dawn's coaching has helped me to gain an appreciation for the broader picture, both athletically and in life.The best part about having Dawn for a coach is her ability to see past the superficial answers I might give and get to the heart of the matter. One of her gifts is the ability to say the hard things I need to hear with kindness and empathy instead of judgement." - Megan Buschkopf, Lifter - Coach - CrossFitter

"I believe that CrossFit is at least 80% mental. Working with Dawn has helped me to figure out what works for me so I can alter my training to get 100% out of it. I am so much more aware of my mental state and how to pump myself up and calm myself down. Whether its a regular training day or a competition, I feel like I have more control over my performance." - Kelly C, SF CrossFit, 2x South East Regionals Competitor
"I can't say enough about how much Dawn has helped to become a better athlete (and person) with her mental coaching. Her coaching has taught me how to prepare for success when it comes to a lift or a workout, what I can do to lift myself up and learn from setbacks, and most importantly, how to live in a positive space in my own mind during my training. Since working with Dawn, I have seen so much success in and out of the gym and I really can't thank her enough for teaching me how to be mentally strong!" - Spencer K, CrossFit Del Mar
I began working with Dawn from the personal curiosity of understanding my shortcomings as a coach and competitor. The focus that she helped to give me in being more purposeful, playful, and actionably brave in all that I do has helped to give me confidence in pursuit of the myriad of things I am trying to accomplish. I’ve been an athlete my whole life, and have never before had a coach who expressly cared about my personhood during my pursuit of athletic accomplishment. I am a much more grounded person as a result of the work that I’ve put in with Dawn." - Maeve W. CrossFitter + Dancer
"I follow the Outlaw programming and that in itself is pretty intimidating in my opinion. Following all the tips you've given has really allowed me to push myself through things I never thought I would be able to accomplish. Unintentionally hitting a snatch PR twice in one week, and so much more, all thanks to the mental tips and strategies I've learned from you. CrossFit has changed my life, and you've allowed me to take it to a whole other level."
- Camilla N, CrossFit
"I really cannot express how much this one-on-one coaching has changed my life. Dawn made me realize anything in life, not just Crossfit is attainable. Without her help I wouldn't be the person I am today. I wouldn't have been able to change my state of mind. I always struggled with being confident and Dawn gave me the tools to master my mind, my body both inside and out." - Andi S, CrossFit Waterloo, Canada East Regionals Competitor
"The mental aspect of training & competition is just as important, if not more so, than the physical side. How many times have you seen an athlete talk themselves out of a lift, or out of pushing through a tough workout? How many times have you done it yourself? Coach Dawn Fletcher provides mental coaching in an easily understandable and relatable way. Not in complex and abstruse physiological terms, but in real, simple, actionable strategies that we can use both as coaches, and as athletes ourselves." - Casey Langdon, Owner of Magni CrossFit
"Dawn's coaching has transformed the way I approach my training and competition. Her Program has helped me find a calm focus, be better prepared to compete, and taught me that my thoughts can really pave the way to reach goals I didn't think possible." - Kathy C, CrossFit 760, So Cal Regionals Competitor
"Working with Dawn has not only changed my mindset in the gym, but out of it as well. It's easy to tell that she is truly invested in helping her athletes be the people they want to be in any way she can. I know it's made a difference in my life.There aren't that many who actually make you feel like they believe in your far fetched dreams. In the short time I've worked with her I can tell that she is one of the few." - Amy H. CrossFit Seven Cities Athlete
"I originally reached out to Dawn as I was looking for more structure around goal setting and daily habits. Dawn’s coaching services have provided me with source of accountability. Someone to connect with regularly to ensure I stick to my vision and goals. Dawn is a fantastic resource both for providing her personal insight as well as suggesting readings on various topics." - Matthew Roblee, CrossFitter and Personal-Growth Enthusiast
"I initially reached out to Dawn because I thought I had the desire to become a competitive CrossFitter. I discovered so much more through our weekly calls! Truthfully, fitness isn’t our main topic of discussion and I’m not longer trying to be a competitive CrossFItter. I realized other areas of life fall higher on the list of priorities, the most important being discovering ME! I have become more sure of myself and what I want in life through our discussions. Dawn has a way of lighting that spark inside me to do better, dig deeper, be truer to myself each week. We end our calls and I feel the most energized and ready to take on life that I feel all week! I couldn’t have dreamed up a better person to this journey called life! Her genuine compassion and desire to help others is unbeatable! She truly has given me the gift of a happier, more fulfilled life!" - Lydia A. CrossFitter and Coach
"Thank you Dawn. You are doing a really amazing thing here and I am so glad to have found you. I haven't walked away from any workouts feeling bad about myself. It has been easier to stick to my goals and the small things that I set out to do each week." - Melissa H, CrossFit Motivate
"Dawn has coached me for years, and I completely trust her advice and guidance. She has helped me become 1 of the top 130 fittest females in Southern California, and I continue to climb. I am so thankful that she cares about me athletically, and personally. I know that with her by my side, I'll reach my biggest goals." - Crystal C., CrossFit Regionals Athlete
"Dawn's coaching has helped me mentally succeed before I step on to the arena to compete. She has taught me workouts are won and lost in the mind before they actually happen. I have learned to be calm and patient during the chaos of competitions. Her positive guidance has helped me to become a better CrossFitter and to be better in life. I would not be half the athlete I am today if it was not for Dawn's help." - Cameron S, CrossFit Active Performance
"Dawn has been such an inspiration and great coach along this journey. I cannot thank her enough for all of her guidance and support truly when I needed it most, and for giving me the tools to discover some things about myself that I wanted to change." - Steph G, CrossFit Fortius, Owner of Stupid Easy Paleo
"I earned Bronze at the IWF Masters Weightlifting Championship! My mental game is getting better and better. A great deal of that is attributable to you. Thank you again for all you do for us athletes." - Angie McCord
"Dawn is a great coach. For the brief time I had her in my life, she pulled me out of a particularly dark time. I will never forget it." - Nick
"Last year, a month before the open began, I was taking some time to reflect about what could be added to my training to help me reach the next level. My mental game was missing. I was too often negative and just did the work without thinking about it. I have used MENTALITY WOD to bring both my training and professional life to the next level. I begin every warm-up visualizing the work ahead, and I finish every session only focusing on the positives instead of dwelling on the failures. These and many other techniques provided by Mentality WOD is precisely what my training needed." - Rob M.
"Thank you so much for helping me. You are an excellent coach, I mean that in the most genuine way possible. All the coaching sessions have been informative and illuminating. I feel mentally prepared for any challenge I may face. It's really been an amazing journey to work with you. Thank you. Thank you for guiding me to better ways of thinking and for encouraging me." - Stephanie H., CrossFitter
"Dawn's mental training has made a huge difference for me. I learned how to mentally attack workouts and focus. I have hit huge PRs all because I learned how to prepare myself mentally. Thank you so much for your help." - Jake M, CrossFit Mission Gorge
View Coaching Options HERE
"Dawn's coaching and tips have made a world of difference to how I go into workouts. It's almost like a calm washes over me, and I start thinking clearly." - Holly B, CrossFit Launceston
"Dawn's knowledge of the mental aspect of sport-does not end at CrossFit. Her materials on Mindset in Sport have helped shape and improve my own coaching techniques for my Triathletes and Long-Course Runners. She is elite and passionate about what she does and is a constant resource for all of my coaching practices." - Chris T, Owner LEB3 Multi-Sport LLC
"Dawn Fletcher pushes me to limits I didn't know I had. She challenges me to be a better person and to become confident in my physical abilities. I am so grateful for Dawn teaching me that failure is a necessary part of success. She has taught me to continually focus on what I want to improve on and how I can become better. I would not be able to meet my life and fitness goals without Dawn's help and guidance." - Rebecca S, CrossFitter
"Working with Dawn has not only taught me the power of being fit, but the physical and mental power I have as a woman. I am thankful for her existence. - Heather K, North West CrossFit
"As a CrossFit athlete, endurance athlete, and varsity football coach, I understand how important the mental aspect of sports can be. Dawn is very clear, positive, and enthusiastic in her coaching. I'm a believer." - Dave M, CrossFit Federick
"I'm so thankful that you are MY coach but also that you coach. A great injustice would be going on in this world if you did not share or coach as you do. You have a confident and calming presence and are so knowledgable that I feel like I cannot lose by having you on my side!" - Jeanne B, CrossFit Athlete
"Coach Dawn helped me approach my WOD differently, which set me up for so many more PRs. Certain lifts became such a head game for me. I now use the mental strategies she has taught me and its helped a ton. Check out her program or coaching if you're ready for the results you've been working for" - Jillian T, CrossFit Love
Online Training Program
"When I started training with my Coach he said that I need to strengthen my mental game. I do get support however, I know that I needed more so I looked you up. When I am having a rough day as I have over the last few months I leave the negativity at the door the best I can. If I am struggling I use it in my training. I have started to lift to failure and get uncomfortable. I will never know if I can hit it if I don't. I used to play it safe. This is only the beginning. I love This Program and it has helped me out tremendously."
"Since started This Mindset Program, I've been more focused on what I have to do in a WOD, at the box, in my life. I'm finally learning to let the doubtful voices, the nagging voices in my head just go away and replace them with more positive talking. There isn't anything I would change in the program." - Rita S.
"I completed all of the suggestions made in The Mindset Program and immediately noticed a difference in my attitude - I was much more positive and didn't find things as an obstacle or a challenge as much as I did in the past. I love your website and often refer to it when my mental edge is waning or when I need an extra boost before I tackle a race or competition!" - Suzie C.
"I've really enjoyed The Driven Mind Program. It's helped me not only in CrossFit, but in other areas of my life. I'm a CrossFit coach and I know what is realistic and how to help others, but it seems I throw my knowledge out the window when it comes to my own training. Your program helped me determine ways to decrease my negative thinking and self-defeating habits. Thank you again." - Candice
"Dawn breaks down your mental game and how it affects your everyday everything. I feel like her training applies to everything but it is especially helpful for those who CrossFit. This Program is full of valuable concepts that area easy to understand and universally applicable beyond your workout. I really encourage everyone to check it out. It is a life improvement tool." - Johnathan H, CrossFit Central
"The Driven Mind Training Program has really helped me to focus on ME versus focusing on everyone else at the gym. It has also helped me to stop focusing on the things I can't do, and start focusing on getting better at the things I want to do! I have always had an issue with my self confidence, inside and outside the gym. The Online Program has definitely given me some tools to believe in myself and my abilities more! It is a good feeling!I really like the format and all the videos included with the program." - Becky S.
"The Driven Mind Training Program provides a wealth of knowledge, tips, and concrete plans to overcome setbacks, set new PRs and become a better athlete. It is easy to navigate and includes great video demos. As a CrossFit Athlete I love it, as an Affiliate Owner, it will be my go to resource!" - Geo Rockwell, Owner/Athlete at CrossFit Federal Hill
"Dawn lays out a plan for you to take control of your mind and your workouts. This Program has given me tremendous perspective, not only in my athlete challenges but in other areas of my life as well. I not only had external results, PR's and wins on the race course, but in a beautiful way, it significantly altered how I see myself as an athlete." - Alexis H. DI Competitive Rower
"I just finished The Online Program and have to say, it was awesome: I applied it to my workout today and made me feel so much better and happier. And as a bonus, a better performance than expected. I really feel my toolbox as a coach has been expanded thanks to the course." - Meyken H
"The content in The Mindset Training Program is excellent and well explained, direct. Thanks for putting this stuff together, I've looked around a lot for mental training-type courses and yours is some of the best I've found. I really appreciate the resources on your blog too, I really feel like you've helped me become a better athlete and a better person." - Thomas C.
"It was great having Dawn speak to our team and provide them useful tools to help build their confidence. I immediately saw the impact with the team, changing their word choice and focusing on what they can control! Our team greatly appreciated the session and I know it will help them not just for this year but for the rest of their lives." - Roe Falcone, HS Basketball Coach
Check out The Online Training Program HERE